Our January meet up featured a presentation on strategic pricing from industry expert Marsha Lindquist. Marsha shared pricing strategies, challenged our thinking, and led a discussion about focusing your approach to improve win rates, increase profit margins, and make better bid decisions. Marsha recently published the book “Secrets of Strategic Pricing for Government Contractors”, a must read for GovCon executives and pricing leaders.
Watch a recording of Marsha Lindquist's presentation on Strategic Pricing
